The Alkemistry launches craft concept

London-based fine jewellery brand, The Alkemistry, has announced the upcoming launch of a luxury craft concept that is set to “harnesses luxury, craft, mindfulness and sustainability”. From 17 July, customers will be able to weave their own piece of fine jewellery from 18-carat gold chains and vibrant silk. The concept in question is called ‘Kumachi’, and honours an ancient Japanese weaving technique, according to the brand. Kumachi derives from two Japanese words, ‘kumi’ meaning ‘coming together’ and ‘hachi’ meaning ‘eight’, signifying the entwining of eight cords. Each Kumachi kit will contain four colours of silk thread, an 18-carat gold chain and clasp, a weaving wheel, a luxe glass sand timer and a scroll with step-by-step instructions. Each colour of silk thread provides enough length to make three different versions of one bracelet, while customers will also be offered 32 different colour combinations, including the option of making a bracelet in all one colour. In addition, each Kumachi kit includes a 10-minute glass sand timer to help customers take time away from technology Founder and creative director, Kirstie Gibbs, said: “During lockdown I started to practise Japanese weaving as a way to relax. I soon realised that it was a wonderfully meditative and satisfying process, so I decided to design a weaving kit using precious materials, that we could sell at The Alkemistry. “It’s the perfect activity for those wanting to enjoy something creative, relaxing but luxurious in the comfort of their own home”. Kumachi is part of The Alkemistry Always concept, which enables customers to return their i chain to the jeweller’s craftswomen, who will upcycle it into something new. Kirstie added: “We believe that fine jewellery should last a lifetime. Diamonds and gold are some of the most precious and strong elements on the planet, meaning we can keep transforming them to match your style. “This level of upcycling ensures less waste and makes buying precious materials a more sustainable option.”

The Alkemistry launches craft concept

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