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A magical world arrives in the jewellery industry
In light of Harry Potter’s 21st anniversary GRECIA SÁNCHEZ, talked to Gregory Kirk, marketing executive at The Carat Shop, to learn more about the group’s new Harry Potter-inspired jewellery collaboration between Warner Bros and Swarovski.
“The Harry Potter brand is worth almost £25bn, so our aim with this range was really to expand further into the global market,” says Gregory Kirk, marketing executive at The Carat Shop. He is talking about the release of a new Harry Potter jewellery collection created in partnership with Swarovski and Warner Bros for the first time.
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