Advice
How to create a jewellery brand with purpose at its core
When looking at how to create a purpose-built brand or how to pivot into one, the first action is to define what you are trying to change. You can ask yourself these questions: What change do you want to see in the world? And what would a changed world look like for you?
We have never lived in a more exciting time for purpose. The rise of social impact brands is transforming the landscape of business, with consumers increasingly looking for brands who put purpose before profit and align with the values and issues that matter most to them.
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